One of the more popular summer tour destinations in Niseko is Milk Kobo in Higashiyama,(on the road to Niseko Hilton).
The Niseko View Plaza, located on route 5 just outside of Niseko town is a Michi no Eki (Road Sation). There are around 900 of these road side rest areas in Japan. Local governments often use Michi no Eki to represent and promote tourism.  Michi no Eki range from restrooms only to those with shops selling local specialties. Some Michi no Eki even have camping grounds, hot spring, parks and a wide range of services. Interestingly most do not have